“For example, a game developer could use our API to tell us what games you play, or a business could tell us about a purchase you made in its store,” states the policy. How Facebook gets smarter from fresh deactivated account dataĪccording to Facebook’s data policy, advertisers and other third-party marketing or data services companies share information about people’s off-Facebook activity not only when people are not logged into the platform, but even when they do not have an account. “It should be a clear signal that that person does not want them to collect and monetize data about them,” he said.įacebook declined to provide any comments on the record for this story. And it means that if people have chosen to stop some off-Facebook data sharing, their privacy choices remain in place during deactivation, too. However, if they deactivated their accounts before January 2020 when controls over off-Facebook activity data were made available, Facebook could still be appending data shared by advertisers to their paused accounts.īut Bennett Cyphers, staff technologist at the digital privacy advocacy organization Electronic Frontier Foundation, said Facebook should consider automatically suspending collecting data tied to deactivated accounts.

That means the company’s data policy - which allows for new data to be added to accounts - applies to deactivated accounts in the same way it does active ones. While deactivated accounts are not visible to others, Facebook handles them just like an active account.

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